News

Introducing O2 Business – built to lead the next era of business simplicity

• UK businesses are caught in a “complexity trap”, with 66% saying technology decisions are becoming harder to navigate
• The impact is tangible: 16% lack confidence in long-term growth, while 30% say technology challenges are increasing costs and slowing growth (19%)
• Leaders see a clear way forward: simplifying technology and operations to cut spend, boost productivity and unlock growth, as a third (33%) face rising costs
• O2 Business sets out mission to simplify operations for UK firms under pressure

The new brand will have a phased introduction across customer channels and, brought to life through live events across the O2 Business estate, followed by a programme of roadshows in the coming months.

New research commissioned by O2 Business highlights the scale of the challenge facing today’s leaders, with 76% reporting increased personal pressure over the past two years, as organisations balance cost pressures, growth ambitions and the need to adopt new technologies.

A clear confidence gap is also emerging across the UK, with smaller businesses surveyed significantly less confident in their growth prospects than larger firms. Just 68% of SOHO businesses express confidence in long term growth, compared to over 90% of mid-sized and larger organisations, pointing to a widening divide across the business landscape.

While most organisations remain confident overall, the research shows that complexity is beginning to erode that confidence. 16% of business leaders surveyed say they are not confident in their organisation’s long-term growth prospects, highlighting underlying fragility beneath the headline figures.

The findings point to a growing “complexity trap” for UK business, with technology at the heart of the challenge. Two-thirds (66%) of leaders surveyed say technology decisions are becoming increasingly complex and almost half (49%) believe their tech set up is more complex that it needs to be .
This rising complexity is already having a tangible impact on performance: increasing operational costs (30%), putting pressure on leadership time and focus (26%), and slowing business growth (19%) were the top impact of technology challenges in the last 12 months

The launch of O2 Business reflects a renewed focus on delivering a simpler, more joined-up experience for customers. Building on the combined strengths of Virgin Media O2 and Daisy, the business will support organisations of all sizes by bringing connectivity and communications services into a more integrated, easy-to-manage environment.

This includes simplifying product choices, streamlining onboarding and improving consistency across service and support, while continuing to meet the needs of businesses with more complex or multi-service requirements.

By reducing fragmentation and improving how services are delivered and managed, O2 Business aims to help organisations make faster decisions, reduce operational burden and focus more time on growth.

O2 Business customers will have access to a comprehensive portfolio of connectivity, communications and IT solutions, combining Virgin Media O2’s leading network infrastructure with Daisy’s award-winning service and support. This includes cloud-based services, Teams Phone Mobile and a range of digital-first solutions, with further innovations expected in the coming month.